Message templates

WhatsApp doesn't let businesses send just any message to someone who hasn't written to them recently. If more than 24 hours have passed since the customer's last message, you need a template Meta has approved. GetPulseRelay adds one extra step: our team checks your template first, so it's in good shape before it goes to Meta.

When you connect WhatsApp, we bring in the templates already on your account, including Meta's ready-made hello_world. That means you can send a test message straight away.

If you create or change templates in Meta's own tools, click Sync from Meta on the Templates page to bring them in and update their approval status.

1. 1On the Templates page, start a new template. Give it a name in lowercase with underscores instead of spaces, e.g. order_shipped.
2. 2Choose a category: Marketing, Utility or Authentication. The category affects how likely it is to be approved and how much Meta charges.
3. 3Pick the language, then write the message. You can add an optional header and footer.
4. 4Save it as a draft, check the preview, then send it for review.

• To add details that change for each person, like their name or order number, use numbered placeholders: {{1}}, {{2}}, and so on. You fill these in when you send.
• Give a realistic example for each placeholder. Meta rejects templates without them.
• Don't start or end the message with a placeholder.

1. 1Step 1: our team checks it. The GetPulseRelay team reviews your template and either approves it or sends it back with a note explaining what to change.
2. 2Step 2: Meta reviews it. Once we approve it, we send it to Meta. Meta usually replies within minutes, and occasionally takes up to 24 hours.
3. 3The status on your template updates by itself when Meta decides.

• Missing or unrealistic examples for placeholders.
• A sales or promotional message filed under Utility instead of Marketing.
• Promotional wording in what should be a simple update, like an order confirmation.
• Broken or shortened links, or links that don't match your business.
• Spelling mistakes, or writing in ALL CAPS.