Campaigns

1. 1On the Campaigns page, start a new campaign. Give it a name you'll recognise later.
2. 2Choose the channel: WhatsApp, Email, SMS or RCS.
3. 3For WhatsApp, pick an approved template. Drafts and templates still in review can't be chosen yet. For other channels, write your message (and a subject line for email).
4. 4Choose who to send to by picking a contact tag. Leave it blank to send to everyone who has agreed to receive messages.
5. 5Fill in any placeholders, like {{1}} and {{2}}, with contact details such as their name.
6. 6Send it now, or schedule it for a date and time in your workspace's time zone.

Each campaign has one main channel, and you can add a backup. If a message can't be delivered on the main channel, we wait the number of minutes you choose and then send the same message on the backup channel. This happens once only.

• WhatsApp needs an approved template and a connected WhatsApp number.
• Email, SMS and RCS need that channel connected on the Channels page.
• Email campaigns only go to contacts who have an email address. Others are skipped.
• SMS and RCS use the contact's phone number. If someone's phone can't receive RCS, we send an SMS instead.
• Unsubscribed contacts (people who replied STOP) never receive campaigns, on any channel.

Scheduled campaigns start automatically at the time you chose. You can pause a campaign while it's sending. Pausing stops any more messages going out, but messages already sent can't be taken back.

• Messages go out gradually rather than all at once, so even a big campaign runs smoothly.
• We stay within your number's daily WhatsApp limit, which starts at 250 business-initiated chats per day and can grow to 1,000, 10,000 and 100,000.
• If a message doesn't go through, we'll try again automatically. If it still fails, it's marked as failed (won't be retried) along with the reason.
• If you've set business hours, messages wait until you're open.

Your Billing page always shows your exact limits and how much you've used.