FAQ and troubleshooting

The questions that come up most, with the fix for each.

Sending problems

“Outside the 24-hour window” — the contact hasn't messaged you in 24 hours. Send an approved template instead of free text.
“Quota exceeded” — you've hit your plan's monthly message allowance. Upgrade or buy a message add-on from Billing.
“Daily limit reached” — Meta's per-number tier caps unique recipients per day. It rises automatically as quality stays green.
Message stuck as Queued — check Reliability for queue depth and dead-lettered sends; failures retry with backoff.
Delivered but not read — that's normal; read receipts depend on the recipient's privacy settings.
Invalid number — numbers must be E.164 with country code, e.g. +919876543210.

Rejected internally — read the reviewer's note on the template, edit, and resubmit.
Rejected by Meta — usually promotional content filed as Utility, missing variable examples, or unclear placeholders.
Paused — high block/report rates pause a template automatically; it resumes after performance recovers.
Can't use it in a campaign — only templates approved by Meta are selectable.
Editing an approved template sends it back through review.

Fastest approval

Give a real example value for every variable and keep marketing content in the Marketing category.

Upgrades prorate immediately; downgrades take effect at the end of the current period.
Your invoice covers the subscription plus any add-ons; Meta conversation costs appear as pass-through with markup.
Currency follows your workspace region and is set at signup.
Failed payment retries for a few days before the workspace is limited — update the card in Billing.
Invoices and receipts download from Billing at any time.

Can't see Settings or Billing — those need the Owner or Admin role; ask your workspace owner.
Signed in but the wrong data — you're in another workspace; switch with the workspace picker in the sidebar.
Invite link expired — ask an admin to resend it from the Team page.
SSO enforced — sign in through your identity provider; password login is disabled for your domain.
Blocked from an unusual location — an IP allow-list may be active on the workspace.